Makita - Feel the Energy

“Feel the Energy” was designed to jolt professional landscapers out of their reliance on petrol tools. While battery tech had advanced, many still equated power with fuel. Our insight: this audience was emotionally connected to their tools—and to music.

By remixing Groove Armada’s “Superstylin’” with the raw sounds of Makita’s XGT tools, we created a high-energy, sensory campaign that reframed battery power as bold, modern, and sustainable—aligned with Makita’s move to end petrol tool production.